# Key Points "Haken dran" is a social media update podcast that analyzes developments in social networks. In this solo episode, the host examines current events from the social media world and provides a compact news overview without a guest. ### 1. Meta AI would comprehensively collect and use personal data for advertising According to a report by the Washington Post, Meta would use numerous personal data for its AI functions. While most users could expect this, the problem is that AI conversations would also be evaluated for advertising purposes: "So everything we do at Meta [...] all this information [...] is used on the one hand to teach the AI who we are [...] but also, on the other hand, everything I exchange with the AI can ultimately be used to display more suitable advertising for me." ### 2. The Consumer Protection Agency of North Rhine-Westphalia would have taken legal action against Meta Starting May 27, 2025, Meta plans to use usage data from Facebook and Instagram for AI training in Europe without explicit consent. The Consumer Protection Agency of North Rhine-Westphalia has therefore warned Meta and sees this as a violation of European data protection law. Christine Steffen, the data protection expert from the Consumer Protection Agency of North Rhine-Westphalia, emphasized that "data that would be used for AI training could hardly be removed from the system again." ### 3. Facebook would have changed the algorithm in favor of news content There would be an "enormous increase" in Facebook engagement for news publishers, according to Newsweb. Interactions would have "increased by 200% in the first quarter of 2025 compared to the first quarter of 2024." What's particularly noteworthy is that photos – not videos or reels – have become the most powerful contribution format, which could indicate "a profound change in the Facebook algorithm." ### 4. Elon Musk's X (Twitter) would be searching in vain for a PR manager X is looking for a PR manager who would "improve the company's public reputation, its public image." The position has been vacant since the beginning of the year, and several people have already given up on it. The host comments: "I'm not entirely surprised that this is a hot seat [...] I think you can't save X in public representation without getting Elon Musk out of the way." ## Breakdown The episode offers a critical analysis of current developments on social media platforms, focusing on data protection, algorithmic changes, and corporate ethics. Particularly valuable is the consideration of the interplay between AI functions and advertising networks – an aspect that often gets too little attention in public discussion. The host clearly works out the problematic dual use of user data: on the one hand, for AI improvement, and on the other hand, for personalized advertising. Notable is the investigative approach to algorithmic changes on Facebook, where the host establishes connections between the sudden increase in news reach and possible business policy decisions by the company. The analysis remains differentiated and considers both politically left and right-oriented media. The look at Meta AI connects societal with individual perspectives and makes it clear how the simple integration of AI functions into everyday applications creates far-reaching data protection problems. The host sensitizes listeners to these contexts without overloading them technically. Worth listening to for anyone seeking a compact, critical overview of current developments in the social media and AI sector and wanting to understand how these technologies are increasingly merging – with direct effects on privacy and the information landscape.